William Lau
B2B Copywriter &
Content Strategist
I develop editorial content for technology companies who want to stand out in an increasingly crowded B2B content marketing space. With a journalistic approach, I work with brands to produce content built on deep expertise and editorial excellence — content that puts the reader first.
My specialty (and focus) is in IT — namely cloud, networking, and cybersecurity — and, to a lesser extent, supply chain management and e-commerce.
I’ve written for some of the world’s largest tech companies, including Adobe, Dassault Systèmes, and Cisco, producing everything from whitepapers to videos to email campaigns. And have developed content strategies, style guides, tone-of-voice maps, and other strategic initiatives for many of them.
I am a certified cloud practitioner and a member of the Chartered Institute of Editing and Proofreading.
Certifications and affiliations
